sp direct has over 14 years of media planning and buying experience, and offer a specialist list broking service. We use this experience, and established supplier relationships, to develop cost effective marketing strategies. We identify key behaviours and relationships through research and analysis, to ensure communication is effective and evaluated. Our media planning and buying skills create bespoke campaigns and precise targeting which deliver results, develop long-term relationships and build loyalty with customers.
To keep abreast of new developments in the data field, we regularly attend DMA Seminars. Frequent meetings with key suppliers also ensure we are up to date with new data sources and opportunities.
Data Research
We conduct research to understand your organization and its objectives, identify target audiences and analyse behaviour and influences. Based on research findings, we define marketing strategies.
Database Analysis
Analysis of database and advice on future changes and requirements.